Adult admission will be $15 (taxes included), youth (age 7 to 17) will be $8, and students and seniors $12. Children under 7 may visit for free. A family of six or less can enter for $42. More details are included in the Admission Prices and Hours Backgrounder and on the Admission Fee page.
"We've developed a rate structure that delivers high value for all visitors to this unique, world-class museum," said Jacques Lavergne, CMHR director of Earned Revenue and Visitor Services. "Our prices are designed to be comparable to other national museums and aligned with local attractions.
"For the cost of a night at the movies or pizza for the family, visitors can experience a journey of inspiration unlike anything they've seen before, inside one of the most stunning buildings in Canada."
After its inaugural celebrations in September 2014, the Museum will be open from 10 a.m. to 5 p.m. Tuesday to Sunday, and closed on Mondays. A free-admission evening will be offered on the first Wednesday of every month, starting in January 2015.
A membership program will also be offered, with a variety of options for additional value and benefits. For example, the $95 family membership allows a family of up to eight members to recoup its cost within 2.2 visits. The full range of membership options will be announced later this summer, when online purchasing is available for tickets and memberships.
Lavergne said the pricing strikes a good balance between encouraging visitation and generating revenue. He said tickets are priced on a tax-included basis to represent the actual out-of-pocket expense for visitors.
Tourism Winnipeg senior vice-president Chantal Sturk-Nadeau said CMHR admission prices have been set at a level that will enable tourism partners and travel trade companies to effectively market the Museum, Winnipeg and Manitoba as a global destination.
"We are excited about the opening of the CMHR as it will open new markets, stimulate increased visitation and elevate Winnipeg's image as a city of human rights education," she said.
School groups will be able to visit for $5 per student per program, for both interpreter-led programs (available for K-12) and self-guided visits (available groups of students over age 10). School-group registration starts in October 2014 for programs beginning in January 2015.
The Canadian Museum for Human Rights is the first museum in the world solely dedicated to the evolution, celebration and future of human rights. It is the first national museum in Canada to be built outside the National Capital Region. Using multimedia technology and other innovative approaches, the Museum will create inspiring encounters with human rights appropriate for all ages, in a visitor experience unlike any other.