The Tower of Hope atop the Canadian Museum for Human Rights will glow green on Sunday and Monday nights (March 16 and 17), as the CMHR joins iconic buildings all around the world in Tourism Ireland's "Global Greening" celebration.
The CMHR is one of eight Canadian landmarks to take advantage of this opportunity for global publicity and awareness as part of a massive campaign on traditional and social media. The "Greening" has previously been featured on media outlets like NBC, the BBC, CBC and ITV, with an estimated earned media value last year of $13 million. Tourism Ireland's Facebook page has over two million fans from around the world and almost 200,000 on Twitter (hashtag #GoGreen4StPatricks).
A YouTube video of participating sites will place the CMHR alongside locations such as the Great Pyramids of Giza, the Sydney Opera House, the London Eye, South Africa's Table Mountain, and the Leaning Tower of Pisa. The other Canadian locations are Niagara Falls, the Canadian Museum of Nature, Hotel de Ville de Montreal, Cabot Tower on Signal Hill, Whistler's Olympic resort, St. John's City Hall and Toronto City Hall.
WHAT: CMHR tower goes green for St. Patrick's Day
WHEN: March 16 and March 17, 2014 (after dusk)
WHERE: The Forks in Winnipeg
Note – this is the first time that coloured lights have been tested in the Tower of Hope, so the results will be monitored with interest by the CMHR facilities management team!